Author: Steve Bridger

A billboard of protest

As I was posting yesterday about Save the Children’s ‘Yak Shack’ venture into the virtual world, Beth Kanter was writing about awareness raising in [...]

Save the Children offers yak a Second Life

Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call [...]

Camera Rwanda: Storytelling using Flickr

Kresta King Cutcher has been posting images to the Flickr photo-sharing community since September 2005. To date, her images have been viewed over 136,000 [...]

The Best use of Google Maps, full stop

The National Society for the Prevention of Cruelty to Children (NSPCC) has a long history of embracing innovation to raise awareness of its cause. Way back in [...]

Cause and effect

[This is rather a long post - some might say ramble - but think of it as an introduction to some of the themes I intend to cover on this blog.] It’s right [...]