Author: Steve Bridger
Whose cause is it anyway?
Yet again Kathy Sierra is right on target; She writes…
People ask me… How can I get our employees to be passionate about the company?” Wrong question. [...]
An interview with the Widget King
Last year, Hawaii-based ChipIn launched its “social ecommerce” service designed to help individuals connect with people in their social network for [...]
Charities: Are you cool or old school?
Compare this photo of the Windows Vista launch (blogged by Seth Godin last week to make a slightly different point) with the photo above - taken in [...]
Not-for-profit’s have the gift of stories
Nancy Schwartz invited me to submit a piece for this week’s Carnival of Nonprofit Consultants theme on “How do Nonprofit Communicators Compete for [...]
Engagement is (not) made to measure
Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start.
I’m no exception, and my thinking on this [...]
“Social media” is distinct from traditional media
Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read.
Today, Steve calls time on “a bunch of terms” he signals [...]
The trends that will drive charities in 2007!
I’m sticking my neck out with some of these (sort-of) predictions.
If I’m honest, I share Bertie’s view that next year, 2008, will be the real [...]
What does Second Life success look like for non-profits?
Continuing my Second Life thread, Kathryn Parsons at Ogilvy has tipped me off that “LittleToe Bartlett’s” Two-Headed Yak (pictured) has been selected [...]
Job tagging as a recruitment tool
I’ve often considered how online job search could be made more effective for recruiters and job seekers. Perhaps tagging is the answer. Employers could add [...]
Bertie, Blogs and Breast Cancer Care
I recently conducted an email interview with Bertie Bosrédon, Head of New Media at Breast Cancer Care. Bertie’s responses make for interesting reading and [...]