causes
Whose cause is it anyway?
Yet again Kathy Sierra is right on target; She writes… People ask me… How can I get our employees to be […]
Feb 9, 2007
Posts by Steve Bridger
giving
An interview with the Widget King
Last year, Hawaii-based ChipIn launched its “social ecommerce” service designed to help individuals connect with people in their social network for collection […]
Feb 7, 2007
Engagement
Charities: Are you cool or old school?
Compare this photo of the Windows Vista launch (blogged by Seth Godin last week to make a slightly different point) with the photo […]
Feb 6, 2007
Engagement
Not-for-profit’s have the gift of stories
Nancy Schwartz invited me to submit a piece for this week’s Carnival of Nonprofit Consultants theme on “How do Nonprofit Communicators Compete […]
Jan 29, 2007
Engagement
Engagement is (not) made to measure
Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. I’m no […]
Jan 29, 2007
social media
“Social media” is distinct from traditional media
Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read. Today, Steve calls time on “a bunch of terms” […]
Jan 22, 2007
Engagement
The trends that will drive charities in 2007!
I’m sticking my neck out with some of these (sort-of) predictions. If I’m honest, I share Bertie’s view that next year, 2008, […]
Jan 4, 2007
Engagement
What does Second Life success look like for non-profits?
Continuing my Second Life thread, Kathryn Parsons at Ogilvy has tipped me off that “LittleToe Bartlett’s” Two-Headed Yak (pictured) has been selected as […]
Dec 21, 2006
good practice
Job tagging as a recruitment tool
I’ve often considered how online job search could be made more effective for recruiters and job seekers. Perhaps tagging is […]
Dec 20, 2006
case studies
Bertie, Blogs and Breast Cancer Care
I recently conducted an email interview with Bertie Bosrédon, Head of New Media at Breast Cancer Care. Bertie’s responses make for interesting […]
Dec 11, 2006