social media
Engagement is (not) made to measure
Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start.
I’m no exception, and my thinking on this [...]
“Social media” is distinct from traditional media
Über-blogger Steve Rubel’s Micro Persuasion web feed is usually one of the first I read.
Today, Steve calls time on “a bunch of terms” he signals [...]
The trends that will drive charities in 2007!
I’m sticking my neck out with some of these (sort-of) predictions.
If I’m honest, I share Bertie’s view that next year, 2008, will be the real [...]
Save the Children offers yak a Second Life
Owen Gibson writes in The Guardian that Save the Children today becomes the first UK charity to participate in Second Life, a virtual world accessible [...]
You’ve been promoted to “Buzz Director” (what, you don’t have one?)
It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call [...]