So, What Exactly Is NFP 2.0?
Glad you asked — though we suspect you already know, given that you are here. NFP 2.0 is a blog dedicated to the wild, occasionally baffling world of digital engagement for non-profits. We cover social media strategy, online campaigning, community building, and all the buzzwords your board of trustees famously pretends to understand.
Who is Behind This?
We are a small editorial team with backgrounds in non-profit communications, digital strategy, and an unhealthy obsession with platform algorithm changes. No, we are not a faceless content mill. We just prefer letting the work speak for itself — mostly because our headshots are terrible.
What Topics Do You Actually Cover?
Short version: anything where non-profits and digital tools collide. Long version: social media strategy, donor engagement, campaigning tactics, community management, emerging tech that charities should care about, and the occasional rant about platforms that change their API without warning. Again.
How Often Do You Publish?
We aim for regular posts — think weekly-ish, sometimes more when the sector does something spectacularly newsworthy. We are not a daily news wire. Quality over quantity, and all that famously overused editorial justification.
Is This Just Another Non-Profit Echo Chamber?
We would like to think not. We call out bad practice as readily as we celebrate good work. If a major charity launches a social campaign that is basically a vanity exercise, we will say so. Politely. Mostly.
Can I Contribute or Pitch a Story?
Absolutely. We welcome guest posts, case studies, and tips from people working in the trenches. Drop us a line and pitch your idea. We are particularly interested in real-world examples — the messier, the better. Perfection is boring.
Do You Accept Sponsored Content?
Occasionally, and only if it is genuinely useful to our readers. We label everything transparently because, frankly, trust is the only currency worth having in this space. If your product is good, we will say so. If it is not, we will not pretend otherwise.
Last updated: March 2026